Privacy Policy
Plain English first: we collect your data when you use this site — most obviously your email when you join the waitlist, and some technical data automatically. We use it to run the waitlist, launch the product, and (with your consent) send you marketing. We share it with the service providers who make the site work, including advertising and analytics partners, and we use some AI tools. This policy explains all of it, and your rights.
01Who we are and what this covers
This Privacy Policy is issued by [Rouzey legal entity name] ("Rouzey," "we," "us"), the operator of rouzey.com and related pages (the "Site"). It explains how we collect, use, disclose, and protect personal information when you visit the Site, join our waitlist, refer friends, contact us, or — once we launch — buy our products. It applies to our Site and communications; it does not cover third-party websites we link to.
Questions or requests: privacy@rouzey.com or [business mailing address].
02The information we collect
Information you give us
- Waitlist and account details: your email address; if you provide them, your name and any answers to optional questions.
- Referral information: your referral code, your position on the waitlist, and how many people join through your link.
- Messages: anything you send us by email, contact form, chat, or social media.
- Purchase details (after launch): shipping address, phone number, and order history. Payment card numbers go directly to our payment processor — we never see or store full card numbers.
Information collected automatically
- Device and usage data: IP address, approximate location derived from it, browser and device type, operating system, pages viewed, time on page, links clicked, and the site you came from.
- Cookies and similar technologies: small files and pixels used for site function, analytics, and advertising, described in Section 7.
Information from other sources
- If you arrive through an ad or a referral link, the platform that sent you may share campaign or referral data with us.
03A note on sensitive data
Rouzey is a sexual wellness product. We treat the fact that you have shown interest in it — for example, by joining our waitlist or buying it — as sensitive, and in some places the law does too (for example, "consumer health data" laws such as Washington's My Health My Data Act). We handle this data with extra care:
- We collect it only with your consent, and only to provide what you asked for and communicate with you as described here.
- We do not sell lists of our customers or waitlist members to data brokers.
- We do not ask for, and you should not send us, medical records or details about health conditions. Anything you volunteer in a message is used only to respond to you.
- Where a law requires separate consent to collect or share consumer health data, we will obtain it before doing so.
04How we use your information
- To run the waitlist: recording your place in line, operating the referral program, and emailing you about early access and launch.
- To provide products and services after launch: processing orders, payments, shipping, returns, and support.
- To send marketing you have consented to receive, with a working unsubscribe in every message.
- To understand and improve the Site: analytics, testing, and fixing problems.
- To advertise: measuring our campaigns and, if we use advertising cookies or pixels, showing you relevant ads (see Sections 7 and 9).
- To protect Rouzey and others: preventing fraud and abuse of the referral program, enforcing our terms, and complying with law.
05Legal bases (EEA, UK and similar jurisdictions)
Where laws such as the GDPR apply, we rely on: consent (marketing emails, non-essential cookies, consumer health data); contract (running the waitlist you joined, fulfilling orders); legitimate interests (site security, basic analytics, improving our services — balanced against your rights); and legal obligation (tax, accounting, responding to lawful requests). Where we rely on consent, you can withdraw it at any time.
06Emails and anti-spam laws
We send marketing email only with your express consent — joining the waitlist is you asking to hear from us about early access, launch, and Rouzey news. Under Canada's Anti-Spam Legislation (CASL) and the U.S. CAN-SPAM Act:
- Every email we send identifies Rouzey and includes our contact information.
- Every email includes an unsubscribe link that works within 10 days (usually instantly).
- You can also unsubscribe any time by emailing privacy@rouzey.com.
- Unsubscribing from marketing does not affect transactional emails (like order confirmations) after launch.
07Cookies and tracking technologies
We use, or may use, the following categories:
| Type | What it does | Examples |
|---|---|---|
| Essential | Makes the Site work: security, load balancing, remembering your waitlist state. | Hosting and platform cookies |
| Analytics | Tells us how the Site is used so we can improve it. | Google Analytics or similar |
| Advertising | Measures our ads and may enable relevant ads to you on other platforms. | Meta Pixel, TikTok Pixel, Google Ads tag |
You can control cookies through your browser settings, and opt out of analytics and advertising cookies through the providers' own tools. Where the law requires it, we will ask for your consent before setting non-essential cookies, and we will honor recognized opt-out preference signals such as Global Privacy Control (GPC) when advertising technologies are active on the Site. We do not respond to older "Do Not Track" browser signals, for which no standard exists.
08Our use of artificial intelligence
We use AI tools in running Rouzey. That may include: AI-assisted customer support (for example, a chat assistant that answers common questions), AI tools that help us analyze site performance and feedback, and AI tools that help us draft content. What this means for your data:
- If you interact with an AI support assistant, your messages may be processed by the AI service provider to generate a response. We choose providers that contractually limit use of our customers' data.
- We do not use your personal information to train our own AI models, and we instruct our providers not to use it to train theirs where that control is available.
- We do not make decisions that produce legal or similarly significant effects about you by automated means alone. A human is always available: email privacy@rouzey.com to reach one.
09When we share information (third parties)
We do not sell lists of our members to data brokers, and we never sell consumer health data. We share personal information with third parties only in these ways:
- Service providers working on our behalf under contract: our email and waitlist platform, website hosting, analytics providers, customer-support tools (including AI providers described above), and — after launch — our e-commerce platform, payment processors, and shipping carriers.
- Advertising partners: if we use advertising pixels, those platforms (such as Meta, TikTok, or Google) collect data on our Site through their technologies. Under some U.S. state laws this may count as "sharing" or a "sale" of personal information for targeted advertising. You can opt out — see Section 10.
- Professional advisors: lawyers, accountants, and insurers, under confidentiality.
- Legal and safety: if required by law, subpoena, or to protect the rights, property, or safety of Rouzey, our users, or others.
- Business transfers: if Rouzey is involved in a merger, financing, acquisition, or sale of assets, personal information may be transferred as part of that transaction, subject to this policy's commitments.
10Your privacy rights
Everyone
Email privacy@rouzey.com at any time to access, correct, or delete the personal information we hold about you, to withdraw consent, or to unsubscribe. We will verify your request (usually by confirming control of your email address), respond within the time the applicable law requires (generally 30–45 days), and never discriminate against you for exercising your rights.
Canada
Under PIPEDA and Alberta's Personal Information Protection Act, you may request access to and correction of your personal information and withdraw consent subject to legal or contractual restrictions. You may complain to the Office of the Privacy Commissioner of Canada (priv.gc.ca) or the Office of the Information and Privacy Commissioner of Alberta.
United States (state privacy laws)
Depending on your state (including California, Colorado, Connecticut, Texas, Virginia, Washington and others), you may have the rights to know, access, correct, delete, and receive a portable copy of your personal information; to opt out of targeted advertising, "sale," "sharing," and certain profiling; and to appeal a refusal. To opt out of targeted advertising, email us with the subject "Opt out" or use the cookie and platform controls in Section 7; where advertising technologies are active we also honor GPC signals. California residents: the categories of personal information we collect, our purposes, and our disclosures are described in Sections 2, 4, and 9; we do not knowingly collect information from anyone under 18, and we do not use or disclose sensitive personal information for purposes requiring a right to limit.
EEA, UK and Switzerland
You have the rights of access, rectification, erasure, restriction, portability, and objection, and the right to withdraw consent at any time without affecting prior processing. You may lodge a complaint with your local supervisory authority.
11How long we keep information
- Waitlist data: until launch and for a reasonable period after, or until you unsubscribe or ask us to delete it — whichever comes first.
- Marketing consent records: as long as needed to prove consent under anti-spam laws.
- Order and tax records (after launch): as long as tax and commercial law require, typically 6–7 years.
- Support messages: up to 2 years after the matter is closed.
When information is no longer needed, we delete it or irreversibly de-identify it.
12How we protect information
We use reasonable administrative, technical, and physical safeguards appropriate to the sensitivity of the information: encryption in transit (HTTPS), reputable providers with modern security practices, access limited to people who need it, and no storage of full payment card numbers on our systems. No method of transmission or storage is completely secure; if a breach occurs that creates a real risk of significant harm, we will notify you and regulators as the law requires.
13International transfers
We operate from Canada, and our service providers may store or process information in the United States and other countries whose privacy laws differ from yours. Where required, we use recognized safeguards for these transfers (such as standard contractual clauses) and require our providers to protect your information consistently with this policy.
14Children
Rouzey is for adults 18 and over. The Site is not directed to minors, and we do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us information, contact us and we will delete it.
15Changes to this policy
We will update this policy as our practices or the law change. We will post the new version here with a new "last updated" date, and if a change is material — especially any change to how we handle consumer health data — we will notify you by email or a prominent notice before it takes effect.
16Contact us
[Rouzey legal entity name]
[Business mailing address]
privacy@rouzey.com
If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada, your provincial commissioner, your U.S. state attorney general, or your EEA/UK supervisory authority.